Principles – Make the idea bigger, not the logo.

Explorations of agency, brand strategy and design.

Brand
What is Brand Strategy: A Guide by a Design Agency (2025)
Marcel
Marcel McCarthy
Agency
Design Agency, Studio or Consultancy? What are the Differences?
Marcel
Marcel McCarthy
Agency
What is a Design Agency?
Marcel
Marcel McCarthy
Brand
Why Brand? And Why is Branding Important?
Marcel
Marcel McCarthy
Brand
What is a Brand Strategy?
Marcel
Marcel McCarthy
Brand
How does Brand Strategy actually work?
Marcel
Marcel McCarthy
Brand
What is a Brand?
Marcel
Marcel McCarthy
Brand
What is a Differentiation Strategy?
Marcel
Marcel McCarthy
Brand
What is a Brand Onlyness Statement?
Marcel
Marcel McCarthy